"As head soigneur for Discovery,
US Postal, Motorola, and 7-Eleven, Freddy Viaene is considered the best in the
business."
Freddy
Viaene,
from Izegem in Belgium, has been with the US Postal Team since its inception and
with the Motorola, and 7-11 Cycling Teams prior to that. His five years of study
educated him in all aspects of sports massage and nutrition. He is also a
certified personal trainer. Freddy has worked with major cycling figures for
over 17 years.
As head soigneur
for the US Postal Team, he manages a crew of three and is responsible for
keeping the team in winning condition while they are training and racing. Top
cyclists have learned that proper massage with the right combination of
ingredients is their secret weapon in maintaining injury free condition during
grueling races and, particularly, the Tour de France.
An important
part of maintaining muscles in top condition and injury free are the balms
applied before, during, and after training and racing sessions. Freddy has
developed his own balm formulas for all riding conditions. He brought these
proprietary formulas to SportsBalm, Europe's premium muscle care brand, and
carefully supervised the process of creating Freddy’s Choice to ensure that it
met his strict specifications.
The result is a line that brings together all of his experience in producing
winners. Now, Freddy's Choice is available to all athletes - cyclists, runners,
swimmers, triathletes - as well as massage therapists and personal trainers.
Freddy’s Choice doesn’t stop at the skin. It is
scientifically designed to penetrate deep into the muscles to warm, protect and
repair and keep you in shape to achieve your personal best.
These products are carefully chosen to protect against conditions that most
often slow an athlete—heat, cold, sun, chafing, and after-event muscle repair.
They contain natural herbs that people have known and trusted for centuries.
Science based on muscle therapy is just as important as nutrition in
maintaining and improving performance, a fact well known among top athletes.
Sports
Sun Protection ~
A
cooling and effective protection against solar radiation
~ Sun
Protector 15 is specifically designed for endurance sports. It is water
resistant and has a cooling effect. The UV A/B 15 factor effectively
protects against harmful solar radiation while simultaneously preparing the
muscles for maximum output.
Chamois
Creme ~
Protection
against the pain and distraction of chafing during long rides ~
Cares for
your skin when applied before or just after a workout or event. Especially
effective for the cyclist and triathlete. Includes natural active ingredients
that are protective and analgesic.
