Lights for night riding

Handlebar mounted music players

Indoor Trainers and Virtual Reality machines

Computers, heart monitors, and power meters

Massage creams, chamois cream, cleaning lotions

Books all about cycling - technique, training, maintenance, etc.

DVDs of your favorite races and educational videos too

Water bottle cages that actually hold bottles

Pumps - on the bike and on the floor

Sunglasses from Rudy Project

Nutrition from Cytomax and others

Travel Cases from Bike Pro, Trico, and others - hard and soft

Tools to keep your bike running smoothly